Make the Web Perform

Industry news, quick tips, and more from the ThinkSEM team.

See You at the Chicago Unbounce Conversion Road Trip Feast


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Sarah Danks | 20 May 2015

A One-Day Conversion Rate Optimization Banquet After reading Larry Kim’s post about the Unbounce Conversion Road Trip: Boston Edition yesterday, I couldn’t help but think that the Chicago Edition is QUITE near. Just a little over two weeks, actually. I can’t wait to attend this awesome day-long conversion rate optimization (CRO) conference in the Windy City. Because, I […]

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Life After Mobilegeddon


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Sarah Danks | 14 May 2015

As it turns out, life does indeed go on after “Mobilegeddon.” You know, the uber-hyped prediction that the entire mobile search experience would implode upon the rollout of Google’s mobile-friendly ranking factor. Yes, I realize I even wrote a couple of posts about how Google was requiring sites be responsive and if you weren’t mobile-friendly by April […]

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Is a Strong Link Profile Still Important for SEO?


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Sarah Danks | 12 May 2015

Search engine optimization (SEO). It’s the holy grail for online marketers… …and the bane of their existence. By definition SEO is “the process of getting traffic from the free/organic/natural search results on search engines.”  While SEO focuses on great content, a big part of any search engine optimization strategy is — and has historically been — the acquisition […]

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How to Set Up Simple Goals in Google Analytics


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Sarah Danks | 06 May 2015

If you have a website, you should have some type of analytics platform installed. If you don’t, hop to it post haste! You might not THINK you want — or need — to see what your web visitors are up to, but trust me… …the time you want to know and don’t have analytics installed […]

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Your Survival Guide to Twitter Chats


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Sarah Danks | 30 Apr 2015

Are you on Twitter? And by “on” I mean, engaged. Active. Like, you actually have an image of yourself (not a cartoon egg) for your avatar, you’ve written an informative bio, and you Tweet daily? All systems go? Great. Well, now it’s time to chat. As in, Twitter chat! If you’re on Twitter for the purpose of […]

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Find the Publish Date of Any Web Page


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Sarah Danks | 16 Apr 2015

Ever been doing research for a blog post, article, e-book or what have you and you’ve found a great resource but you can’t for the life of you find the date stamp? Is this information still relevant? Can you quote it? Well, wonder no more. I ran into the same conundrum a few weeks ago while […]

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Extra, Extra! Read All About It: The Fold is Dead!


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Sarah Danks | 07 Apr 2015

…or is it? Designers, SEOs, content marketers…any myriad of marketing experts are still concerned with getting important website information Above the Fold. But, what does that even mean? Especially today… Above the Fold: Newspapers. Everyone knows the original term “above the fold” harkens back to ye olde days of newspapers. They were pretty much the only source […]

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First Pioneer Insurance Agency Website Gets a Makeover


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Sarah Danks | 03 Apr 2015

Recently we’ve acquired some new clientele in a special niche: insurance. This particular insurance agency — located in North Carolina — came to us as a referral. They wanted an updated logo, new look and feel for their website, and increased performance (more leads). Here’s what their site looked like before our re-design (home page): Working in tandem with the agency and […]

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How to Build Links That Open in New Tabs Using a CMS


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Sarah Danks | 26 Mar 2015

I recently wrote about whether or not external links should open in new tabs, and even took a poll to ask others’ — marketers, bloggers, developers, etc. — opinions on it. Turns out only 1 of the 75 people who responded said they prefer content opens in the same tab… …whereas the rest agreed with me that […]

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Target=”_blank”: To Use or Not To Use?


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Sarah Danks | 20 Mar 2015

What in hell is target=”_blank”? Let me back up for a second. 2015 marks my 10th year in the search marketing realm. Wow. “They” all told me when I was in high school, “time flies ever more quickly the older you get.” Of course I scoffed at that — like any smart-aleck 18-year-old, I KNEW I […]

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How to Make Your Website Mobile-Friendly


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Sarah Danks | 10 Mar 2015

Unless you’re living under a rock (or up in the Rockies without Wifi…which actually sounds like a nice little vacation), by now you’ve heard of Google’s game-changing ranking factor change: they’re now requiring websites to be responsive. Okay, Google’s not requiring that you build your site with responsive web design; they’re just not going to show it […]

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Is Your Website Responsive Yet? Better Make Sure It Is…Or Else!


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Sarah Danks | 05 Mar 2015

About a year ago I wrote about responsive web design layouts and that, in this day and age, it’s not just enough that your site “works” across devices; it also needs to convert across devices. While Google might not care whether or not your website converts visitors, they DO care about giving visitors the best experience […]

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Call to Action Buttons: Color vs. Contrast


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Kayla Hollatz | 05 Mar 2015

Your call to action (CTA) button is the most important thing on your landing page. No matter how great your landing page design and copy is, you won’t meet your campaign goals if your button doesn’t beg to be clicked. We talked about the importance of CTA button copy in our post Death to the […]

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Google Webmaster Tools: What You’re Missing


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Sarah Danks | 03 Mar 2015

If you’re in any way involved in online marketing and you’re not using Google Webmaster Tools, you’re missing out (here’s how to set it up in case you don’t know). Here at ThinkSEM, we mainly use Google Webmaster Tools (GWT) for search queries, crawl errors, site messages, HTML improvements, submitting XML site maps, and manual actions. […]

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Social Share Buttons on Landing Pages: Keep or Throw?


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Kayla Hollatz | 19 Feb 2015

Social media is no longer a craze. It’s a necessity, and companies are seeing the true impact social sharing has on a brand’s success. With this rise in social media use, we’ve seen the social share buttons trend skyrocket. These buttons can be found on individual blog posts, email campaigns, and now landing pages. But […]

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