Make the Web Perform

Industry news, quick tips, and more from the ThinkSEM team.

Optimize Your Lead Generation Forms for More Conversions


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Sarah Danks | 29 Jun 2015

The other day I wrote about a no-brainer best practice for lead generation website: using a form to capture your leads. It’s one of those “duh you should be doing this” techniques for websites, landing pages and whatnot, but shockingly there are still lead gen websites out there NOT utilizing forms. Who knows why but suffice it to […]

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Lead Generation Best Practice: Use Forms!


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Sarah Danks | 25 Jun 2015

For Cryin’ Out Loud, Use a Lead Generation Form Think there’s no such thing as online marketing best practices? Well, there is. Here’s a no-brainer for lead generation websites: always use a form to capture leads. Why? If you’re online, you know every click is trackable. You also (should) know that in order to accurately monitor […]

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Online Marketing Best Practices, And Why They DO Matter


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Sarah Danks | 22 Jun 2015

Everyone adheres to online marketing best practices, right? Wrong. Many online marketers will say there’s no such thing as best practices, because every account is different. Every client has unique needs. Every situation is exclusive of all others, ergo you need to cater to the individual details and not rely on “stuff that purports to works […]

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How to Use Human Physiology for UX & Conversion


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Sarah Danks | 18 Jun 2015

Physiology is the Key to Unlocking Conversions CRO Tips from Angie Schottmuller On June 5, 2015 Angie Schottmuller the marketing optimization advisor spoke to a wide-eyed audience at the Unbounce Conversion Road Trip in Chicago. I’ll admit I’d already had a sneak preview of her slides, but I was still wowed by the data she presented to […]

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Quickly Test Your Landing Pages For Visual Clarity


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Sarah Danks | 17 Jun 2015

3 Easy UX Tests Earlier this month, Angie Schottmuller gave an eye-opening presentation in Chicago at the Unbounce Conversion Road Trip. She spoke about usability, design and human physiology, and how they work together to affect your conversion rates. One of the interesting take-aways was how to quickly — and easily — test your landing […]

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2015 MnSearch Summit Countdown


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Sarah Danks | 12 Jun 2015

Not only did I just attend the Unbounce Conversion Road Trip in Chicago, I only have to wait a mere 14 days until my next one-day conference. And this one’s right in my own town! That’s right, it’s two weeks to the day until the MnSearch Summit on June 26th. Last year’s inaugural Summit was […]

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Unbounce Conversion Road Trip: Chicago Recap


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Sarah Danks | 11 Jun 2015

Hey hey! So remember when I told you about the Unbounce Feast in Chicago? Well, I think I’ve finally recovered from the food coma set about by the pure ambrosia of the event…yes, I realize it’s June 11th and that was June 5th. Cut me some slack — it was pretty intense! Without further ado, here’s […]

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Is Page Authority the New PageRank?


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Sarah Danks | 01 Jun 2015

And if it is, should we even care? Do you give a rip about SEO? As search marketers we all know search engine optimization (SEO) is important. Some of us might think it’s the red-headed step child of online marketing –it’s a continual, drawn-out, ongoing process; it takes forever to achieve results; you can’t pay to […]

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See You at the Chicago Unbounce Conversion Road Trip Feast


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Sarah Danks | 20 May 2015

A One-Day Conversion Rate Optimization Banquet After reading Larry Kim’s post about the Unbounce Conversion Road Trip: Boston Edition yesterday, I couldn’t help but think that the Chicago Edition is QUITE near. Just a little over two weeks, actually. I can’t wait to attend this awesome day-long conversion rate optimization (CRO) conference in the Windy City. Because, I […]

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Life After Mobilegeddon


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Sarah Danks | 14 May 2015

As it turns out, life does indeed go on after “Mobilegeddon.” You know, the uber-hyped prediction that the entire mobile search experience would implode upon the rollout of Google’s mobile-friendly ranking factor. Yes, I realize I even wrote a couple of posts about how Google was requiring sites be responsive and if you weren’t mobile-friendly by April […]

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Is a Strong Link Profile Still Important for SEO?


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Sarah Danks | 12 May 2015

Search engine optimization (SEO). It’s the holy grail for online marketers… …and the bane of their existence. By definition SEO is “the process of getting traffic from the free/organic/natural search results on search engines.”  While SEO focuses on great content, a big part of any search engine optimization strategy is — and has historically been — the acquisition […]

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How to Set Up Simple Goals in Google Analytics


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Sarah Danks | 06 May 2015

If you have a website, you should have some type of analytics platform installed. If you don’t, hop to it post haste! You might not THINK you want — or need — to see what your web visitors are up to, but trust me… …the time you want to know and don’t have analytics installed […]

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Your Survival Guide to Twitter Chats


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Sarah Danks | 30 Apr 2015

Are you on Twitter? And by “on” I mean, engaged. Active. Like, you actually have an image of yourself (not a cartoon egg) for your avatar, you’ve written an informative bio, and you Tweet daily? All systems go? Great. Well, now it’s time to chat. As in, Twitter chat! If you’re on Twitter for the purpose of […]

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Find the Publish Date of Any Web Page


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Sarah Danks | 16 Apr 2015

Ever been doing research for a blog post, article, e-book or what have you and you’ve found a great resource but you can’t for the life of you find the date stamp? Is this information still relevant? Can you quote it? Well, wonder no more. I ran into the same conundrum a few weeks ago while […]

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Extra, Extra! Read All About It: The Fold is Dead!


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Sarah Danks | 07 Apr 2015

…or is it? Designers, SEOs, content marketers…any myriad of marketing experts are still concerned with getting important website information Above the Fold. But, what does that even mean? Especially today… Above the Fold: Newspapers. Everyone knows the original term “above the fold” harkens back to ye olde days of newspapers. They were pretty much the only source […]

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