Make the Web Perform

Industry news, quick tips, and more from the ThinkSEM team.

Using Video to Create a More Efficient Funnel


Sarah Danks | 24 Jul 2015

Casey Henry’s 2015 MNSearch Summit Presentation During a 10-hour day of shooting photographs and attending a marketing conference, there are a few people who stick out in your mind after the event ends. Casey Henry’s definitely one of those personas. From photo-bombing my candid — well, and posed — shots to posing cheesily while assembling […]

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The Video Platform Battle: Who Will Win the Marketer’s Heart?


Jenna Redfield | 23 Jul 2015

Which platform is the future of video content marketing on mobile? We here at ThinkSEM are always looking at ways for businesses to drive leads and conversion to their websites, and in addition to landing pages and PPC marketing, social media is another important aspect to growing a brand and building an audience. Today we […]

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Goodbye, PageFights…


Sarah Danks | 21 Jul 2015

As my jokester uncle always said at the end of a family gathering, “It’s been real, and it’s been nice…   …but it hasn’t been real nice.” Please bow your heads and help us mourn the loss of a very dear friend of ours: the controversial, informational, funsational PageFights. That’s right: it’s gone. Dead. Sayanara. Adios, amigos. […]

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3 Steps to a Successful International Digital Marketing Strategy


Sarah Danks | 20 Jul 2015

Aleyda Solis’ 2015 MnSearch Presentation Aleyda is the founder of Orainti, an international SEO and mobile marketing consultancy company. She currently lives in Madrid, Spain, and travels the world speaking at marketing conferences all over the world — in English AND Spanish. Listed in Forbes as one of the Top 10 Online Marketers to Follow in 2015, Aleyda is […]

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How to Tell Compelling Stories with Google Analytics Data


Sarah Danks | 17 Jul 2015

Jeff Sauer’s 2015 MnSearch Summit Presentation Jeff, founder of Jeffalytics, international speaker and digital marketing consultant, says he created his first website as an eighth grader and hasn’t looked back since. Well, I disagree with the last part of that statement — I’d say he looks back a lot. At the analytics history of EVERYTHING, […]

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Podcasting: Is it worth it for your business?


Jenna Redfield | 16 Jul 2015

Podcasting: Is it worth it for your business? “Have you checked out this podcast?” “I’m obsessed with this new podcast I’ve been listening to” “Why aren’t you listening to podcasts?” Sound familiar? To a majority of people, podcasting is something they are increasingly hearing about, but many haven’t ventured into yet. For those in marketing, […]

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Where Rankings Come From (by Ian Lurie of Portent Inc)

Mobile Friendly

Sarah Danks | 14 Jul 2015

Ian Lurie’s 2015 MnSearch Summit Presentation: Technical Issues for SEO — Most Important/Most Ignored Ian was one of the presenter’s at the 2nd annual MnSearch Summit, held in St. Paul at the Rivercentre on June 26, 2015. CEO of Portent, Ian regularly speaks, blogs, Tweets, eats/sleeps/breathes SEO. He connected with fellow SEO nerds in his presentation […]

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5 Content-First Marketing Steps to Jurassic Conversion


Sarah Danks | 13 Jul 2015

Angie Schottmuller’s 2015 MnSearch Summit Presentation This year at the 2015 MnSearch Summit we once again had a stellar lineup of speakers. Last to arrive — but certainly not least — was Angie, a marketing optimization advisor from right here in the Twin Cities of Minnesota. Angie’s entire presentation circled around the Jurassic World movie […]

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MnSearch Summit 2015 Recap


Sarah Danks | 09 Jul 2015

Minnesota Search Engine Marketing Association Annual #MnSummit The MnSearch organization has one of those “Cinderella story” backgrounds. It started out with a vague idea and a few people worked hard to make it become an egg of promise. And that little egg has since hatched and become a force with which to be reckoned (I […]

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HTTPS vs HTTP: Which You Should Use for Your Website


Sarah Danks | 06 Jul 2015

Hyper Text Transfer Protocol Secure: Wave of the Future? While Google is nearly always hush-hush about telling us specific ranking signals, at times they decide to let marketers into the circle of trust… …and divulge a secret. The latest announcement of this kind was this spring when they told us mobile-friendliness was becoming a ranking factor — slated to […]

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Optimize Your Lead Generation Forms for More Conversions


Sarah Danks | 29 Jun 2015

The other day I wrote about a no-brainer best practice for lead generation website: using a form to capture your leads. It’s one of those “duh you should be doing this” techniques for websites, landing pages and whatnot, but shockingly there are still lead gen websites out there NOT utilizing forms. Who knows why but suffice it to […]

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Lead Generation Best Practice: Use Forms!


Sarah Danks | 25 Jun 2015

For Cryin’ Out Loud, Use a Lead Generation Form Think there’s no such thing as online marketing best practices? Well, there is. Here’s a no-brainer for lead generation websites: always use a form to capture leads. Why? If you’re online, you know every click is trackable. You also (should) know that in order to accurately monitor […]

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Online Marketing Best Practices, And Why They DO Matter


Sarah Danks | 22 Jun 2015

Everyone adheres to online marketing best practices, right? Wrong. Many online marketers will say there’s no such thing as best practices, because every account is different. Every client has unique needs. Every situation is exclusive of all others, ergo you need to cater to the individual details and not rely on “stuff that purports to works […]

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How to Use Human Physiology for UX & Conversion


Sarah Danks | 18 Jun 2015

Physiology is the Key to Unlocking Conversions CRO Tips from Angie Schottmuller On June 5, 2015 Angie Schottmuller the marketing optimization advisor spoke to a wide-eyed audience at the Unbounce Conversion Road Trip in Chicago. I’ll admit I’d already had a sneak preview of her slides, but I was still wowed by the data she presented to […]

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Quickly Test Your Landing Pages For Visual Clarity


Sarah Danks | 17 Jun 2015

3 Easy UX Tests Earlier this month, Angie Schottmuller gave an eye-opening presentation in Chicago at the Unbounce Conversion Road Trip. She spoke about usability, design and human physiology, and how they work together to affect your conversion rates. One of the interesting take-aways was how to quickly — and easily — test your landing […]

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