Make the Web Perform

Industry news, quick tips, and more from the ThinkSEM team.

How to Build Links That Open in New Tabs Using a CMS


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Sarah Danks | 26 Mar 2015

I recently wrote about whether or not external links should open in new tabs, and even took a poll to ask others’ — marketers, bloggers, developers, etc. — opinions on it. Turns out only 1 of the 75 people who responded said they prefer content opens in the same tab… …whereas the rest agreed with me that […]

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Target=”_blank”: To Use or Not To Use?


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Sarah Danks | 20 Mar 2015

What in hell is target=”_blank”? Let me back up for a second. 2015 marks my 10th year in the search marketing realm. Wow. “They” all told me when I was in high school, “time flies ever more quickly the older you get.” Of course I scoffed at that — like any smart-aleck 18-year-old, I KNEW I […]

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How to Make Your Website Mobile-Friendly


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Sarah Danks | 10 Mar 2015

Unless you’re living under a rock (or up in the Rockies without Wifi…which actually sounds like a nice little vacation), by now you’ve heard of Google’s game-changing ranking factor change: they’re now requiring websites to be responsive. Okay, Google’s not requiring that you build your site with responsive web design; they’re just not going to show it […]

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Is Your Website Responsive Yet? Better Make Sure It Is…Or Else!


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Sarah Danks | 05 Mar 2015

About a year ago I wrote about responsive web design layouts and that, in this day and age, it’s not just enough that your site “works” across devices; it also needs to convert across devices. While Google might not care whether or not your website converts visitors, they DO care about giving visitors the best experience […]

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Call to Action Buttons: Color vs. Contrast


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Kayla Hollatz | 05 Mar 2015

Your call to action (CTA) button is the most important thing on your landing page. No matter how great your landing page design and copy is, you won’t meet your campaign goals if your button doesn’t beg to be clicked. We talked about the importance of CTA button copy in our post Death to the […]

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Google Webmaster Tools: What You’re Missing


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Sarah Danks | 03 Mar 2015

If you’re in any way involved in online marketing and you’re not using Google Webmaster Tools, you’re missing out (here’s how to set it up in case you don’t know). Here at ThinkSEM, we mainly use Google Webmaster Tools (GWT) for search queries, crawl errors, site messages, HTML improvements, submitting XML site maps, and manual actions. […]

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Social Share Buttons on Landing Pages: Keep or Throw?


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Kayla Hollatz | 19 Feb 2015

Social media is no longer a craze. It’s a necessity, and companies are seeing the true impact social sharing has on a brand’s success. With this rise in social media use, we’ve seen the social share buttons trend skyrocket. These buttons can be found on individual blog posts, email campaigns, and now landing pages. But […]

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5 TEDTalks on User Experience (UX)


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Kayla Hollatz | 18 Feb 2015

We previously highlighted our top 5 favorite TEDTalks for web designers and digital marketers, but we thought user experience deserved its own category. The 5 TEDTalks below address the role of beauty in web design, designing for conversions, and how humans come before data in creating lasting user experiences. Enjoy! Cennydd Bowles: What is UX […]

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Our Favorite Online Marketing Twitter Chats


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Kayla Hollatz | 10 Feb 2015

It’s no secret we love Twitter chats. We’ve been actively participating in Twitter chats for months now and have discovered some really informative and interactive weekly discussions along the way. So why join a Twitter chat? It’s a chance to: Reach new audiences Build credibility within your field Connect with influencers Build your online community […]

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Key Takeaways from Unbounce’s Call to Action Podcast Premiere


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Kayla Hollatz | 03 Feb 2015

We tend to fan-girl over Unbounce a lot in our office but for good reason! They recently launched the Call to Action podcast on iTunes, and we already can’t get enough of their conversion rate optimization (CRO) tips and tricks. The first guest featured on the show was Elizabeth Marsten, Vice President of Search Marketing at […]

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Penalty on the Google Field!


Mobile Friendly

Sarah Danks | 30 Jan 2015

With Super Bowl XLIX right around the corner, it got me thinking about penalties. And Google. What’s Google’s sole purpose? To provide users with the most relevant, best information possible. Why? Because They want people to continue using their search engine (playing the game, if you will)! To that end they’re constantly updating the search engine […]

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Weekly Web Workout: Checking Your Site Speed


weekly web workout

Kayla Hollatz | 29 Jan 2015

Every company with a website (which should be every company now) should consistently check the speed of their website. It’s no area to turn a blind eye to. 47% of visitors expect your site to load in 2 seconds or less, according to KISSmetrics. Attention spans are continuing to shrink so there is no room for […]

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Is There Such a Thing as Too Many Choices???


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Sarah Danks | 28 Jan 2015

Consumers want lots of options… In today’s over-stocked, Best-Buy-or-Amazon world, consumers are used to seeing a myriad of choices of products. In fact, they’re so accostumed to being presented with multiple choices that when they’re not, noses turn up in disdain. “This restaurant only has FIVE kinds of burgers? <scoff> How lame.” …or do they? But, as marketers […]

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10 Tools to Help With Your Content Marketing Strategy


Kayla Hollatz | 21 Jan 2015

Content marketing has become a trending topic for a reason. It’s not enough to just create content, publish it, and cross your fingers (and toes) that it dazzles readers. Having a content marketing strategy in place is crucial to your brand’s success. Luckily, there are many tools to help in the creative process. Impact’s Blog […]

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Website Architecture: Are You Doing it Correctly?


Mobile Friendly

Sarah Danks | 14 Jan 2015

In this post I’m going to do the following: Define website architecture Outline how a website’s architecture affects SEO Tell you how to best go about creating a solid architecture for any site But before I launch into my diatribe let me clarify something. When I talk about website architecture I’m referring not only to 1) how a […]

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