Questions? Feedback? powered by Olark live chat software

Make the Web Perform

Industry news, quick tips, and more from the ThinkSEM team.

Responsive Web Design: What Do Your Layouts Look Like?


blog-header-responsive-design

Sarah Danks | 18 Apr 2014

Gone are the days of having a “desktop website” and a separate “mobile site.” Enter Responsive Web Design (RWD). What is it, anyway? In a nutshell: making one website accessible via any device.  I heard a couple of web people call it a “trend” — I assure you, it’s anything but that. Mashable called 2013 the […]

Continue Reading →

PPC Landing Page Testing: A/B Testing


blog-header-ppc

Sarah Danks | 18 Apr 2014

In the ever-so-competitive world of paid search, it’s not enough that you have custom landing pages. No. Just like you continually search for ways to improve the optimization of your website, so too should you be constantly trying to improve your PPC landing pages’ conversion rates. There are two ways to test landing page components: […]

Continue Reading →

Every Business Should Manage Their Own Social Media


blog-header-social-media

Sarah Danks | 15 Apr 2014

Ran across an article the other week, “Why should your SEM agency manage your Social campaigns?” After cringing slightly, I opened the link and read on — what they’re suggesting is that the same agency handle both PPC campaigns and paid social campaigns. While I do agree with that (for all the reasons listed in […]

Continue Reading →

Remarketing: You’re Doing it Wrong!


blog-header-ppc

Sarah Danks | 09 Apr 2014

These days, paid search isn’t just about pay-per-click and display advertising. Now it’s about conversion rate optimization — whether that’s tweaking ad copy to be even better, optimizing your landing page layout with multivariate testing, or remarketing to those visitors who didn’t convert the first time you “bought them” onto your site. Remarketing — also […]

Continue Reading →

Weekly Web Workout: Weed Out Under-Performing Ads


blog-header-web-workout

Sarah Danks | 01 Apr 2014

With pay-per-click, we’re always testing, tweaking and massaging accounts to perform even better. Which keywords convert the most visitors? Which landing page layout works best? And which ad copy is the most effective? This week’s workout is a simple PPC management routine involving ads. PPC campaigns can be time-consuming…especially since we search marketers love data and […]

Continue Reading →

Are You Sure You Should Target Foreign Languages?


blog-header-ppc

Sarah Danks | 27 Mar 2014

In a recent post on Search Engine Land about lessons learned at SMX, I read something that made me cringe. The take-away was that if you “target all the languages” with your PPC display campaign, you can tap into a much wider market by reaching this large percentage of Americans who don’t speak English as […]

Continue Reading →

PPC Calculator: Return on Ad Spend (ROAS) & Lead Generation


blog-header-ppc

Sarah Danks | 27 Mar 2014

Today I’m here to talk about a neat PPC calculator we created. It quickly calculates return on ad spend (RoAS) using a few key data points from any PPC campaign. The goal of this calculator isn’t as much to calculate RoAS as it is to forecast lead generation. Here’s how you can wow your clients […]

Continue Reading →

Weekly Web Workout: Get Flexible


blog-header-web-workout

Dave Dechant | 25 Mar 2014

This week on weekly web workout we’ll go over the benefits of responsive web design, or RWD for short. RWD  has gone from trend to something almost every website should be incorporating. Below I’ll go over the basics of what RWD is, and some of the great benefits it provides your overall web health. What […]

Continue Reading →

Using AdWords Editor: Broad Match Modified Made Super-Easy


blog-header-ppc

Sarah Danks | 25 Mar 2014

As of 2010, there are 4 match types in AdWords/Bing Ads: Broad match “Phrase match” [Exact match] +Broad +match +modified What’s broad match modified? Well, it’s a more specific way to broadly target in search engines. Whereas the broad match type can show up for any and all somewhat-related terms, broad match modified narrows down […]

Continue Reading →

Why You Should Be Using AdWords Editor


blog-header-ppc

Sarah Danks | 19 Mar 2014

If you’re a pay-per-click (PPC) marketer you should be adept at using AdWords Editor. Why? Because, my friend, time is money. And time spent — wasted — on tasks that should take seconds is going to add up quickly in the client’s (and your) checkbook. Enter AdWords Editor. I myself have only ever built out […]

Continue Reading →

Parallax Design & Infinite Scroll: What IS It, Really?


blog-header-design

Sarah Danks | 18 Mar 2014

Not too long ago I accidentally got into an argument with a colleague about parallax design and infinite scroll. I say “accidentally” because it wasn’t my intent to ruffle feathers; merely to inform the powers that be the best way — according to The Google — to optimize a website utilizing these latest trends in […]

Continue Reading →

Weekly Web Workout: Negative Keyword Management in Google AdWords


blog-header-web-workout

Sarah Danks | 18 Mar 2014

“Positive anything is better than negative nothing.”¹ “Accentuate the positive.”² “Don’t be so negative.”³ It’s so important to remain positive — in life, in business; everywhere. That being said, there are times when one does need to focus on…The Negative (cue the intro to Beethoven’s 5th Symphony). That’s right. I’m going to talk about a […]

Continue Reading →

Think Again: Designers Are Not Artists


blog-header-think-again

Dave Dechant | 10 Mar 2014

While many web designers like to think of themselves as artists – and they might actually very well be just that – the truth is, designing websites is more about science than it is about art. Now, before everyone gets cranky and defensive, hear me out on this: Ultimately, you have to answer to the […]

Continue Reading →

Weekly Web Workout: Weight Check


blog-header-web-workout

Dave Dechant | 23 Feb 2014

This week on Weekly Web Workout we’ll be taking a look at an issue nobody wants to talk about – weight. Well, the weight of your website that is. And maybe it’s not that risque, but it’s definitely important! When discussing the weight of a website I obviously don’t mean physically, but digitally. The size […]

Continue Reading →

See Better PPC Results With Landing Pages


blog-header-landing-page

Clint Danks | 15 Feb 2014

Some of the most common questions we receive from businesses regarding pay-per-click (PPC) marketing are “What are landing pages?” and “Why shouldn’t we just send visitors to our website’s homepage?” A landing page is typically a stand-alone page within your domain (website) that is designed to support marketing initiatives such as email marketing or more […]

Continue Reading →