Make the Web Perform

Industry news, quick tips, and more from the ThinkSEM team.

Weekly Web Workout: How’re Your Title Tags?


blog-header-web-workout

Sarah Danks | 21 Nov 2014

In last week’s Weekly Web Workout, I talked about meta descriptions. Today I’m going to discuss a similar topic – your website’s title tags (can I get a whoop, whoop?). Namely, what they are, how they’re used and how you can take a few minutes to optimize them for your website. Oh, and then I’ll […]

Continue Reading →

Mobile-Friendly Label: How Will This Affect SEO?


Mobile Friendly

Kayla Hollatz | 18 Nov 2014

Written with co-poster Sarah Danks. Google has just announced that it will be rolling out a new mobile feature globally in the next few weeks. If you’ve grown tired of scrolling through SERPs in search of mobile-friendly websites, this change will excite you. Google will now be labeling websites that pass their Mobile-Friendly Test with “mobile-friendly” […]

Continue Reading →

Weekly Web Workout: Exercise Those Meta Descriptions!


blog-header-online-marketing

Sarah Danks | 13 Nov 2014

We’ve been taking a break from our Weekly Web Workouts — fie for shame — but are back in the spirit these days. Today’s “workout” is simple: it’s time to exercise your website’s meta descriptions. Take a few minutes to look at them…how do they look? Are they well-written? Do you even use them? And, […]

Continue Reading →

How to Write Click-Worthy Email Subject Lines


blog-header-online-marketing

Kayla Hollatz | 07 Nov 2014

We recently gathered some marketing gurus together to give us their expert opinion on how to craft scary good blog subject lines, but that got us thinking, what about email subject lines? Surely they are important factors of CTRs too. Like blog posts, no matter how much time you spend writing your email copy, it […]

Continue Reading →

How to Write a Scary Good Blog Post Title


blog-header-online-marketing

Kayla Hollatz | 31 Oct 2014

It’s Halloween and nothing scares content marketers like writing an effective blog subject line. The blog post title is usually the first thing a reader sees when scrolling through their social media feed or your blog. This means you could spend hours carefully crafting your blog content, but if your title doesn’t entice any visitors […]

Continue Reading →

5 Things Marketers Can Learn from Trick-or-Treaters


blog-header-online-marketing

Sarah Danks | 31 Oct 2014

For kids, Halloween is a one-night, give-it-your-all attempt to collect as much candy as humanly possible. While marketing is a much longer — and more involved — endeavor, there are ways that I think we marketers can learn a lot from these kids. 5 Ways Kids Who are Successful at Trick-or-Treating are Good Marketers What do […]

Continue Reading →

Why Home Page Sliders Aren’t the Devil


blog-header-online-marketing

Sarah Danks | 24 Oct 2014

Are sliders on the home page of a website really all that bad? Answer: “It depends.” You’ve more than likely heard industry Big Fish — such as Search Engine Land, Chris Goward, Unbounce and ConversionXL — telling you not to use home page sliders (also known as carousels or image rotators) on your website. At any cost. But blindly following that […]

Continue Reading →

Interview with PR Mogul Paul Maccabee of Maccabee Group


Interview

Kayla Hollatz | 10 Oct 2014

I had the pleasure of interviewing Paul Maccabee, a dazzling magician (no, really) that knows how to work some PR magic. Maccabee founded Maccabee Group, a Minneapolis-based Public Relations and Online Marketing agency, in 1996 which has been selected twice as one of the “100 Best Companies to Work For” by Minnesota Business magazine. In […]

Continue Reading →

Google Answer Boxes & Their Effect on SERP Click-through Rates


blog-header-online-marketing

Sarah Danks | 09 Oct 2014

The end of September brought forth the fall colors here in Minnesota, and we also saw a major boost in Google answer boxes, as documented by Dr. Peter J. Meyers. Previously, for various queries, Google users would see a box at the top of the search engine results page (SERP) most often in answer to questions […]

Continue Reading →

Search Engine Marketing (“Search”) is Dead…


blog-header-online-marketing

Sarah Danks | 24 Sep 2014

…or is it? This morning I was intrigued to run across a blog post from SEMpdx questioning the use of the word “search” (and “search marketing”) in today’s world of online marketing. The debate here is whether or not those of us who offer search engine marketing services should change that terminology, since the definition has changed […]

Continue Reading →

Is Bounce Rate (as Defined by Google) Irrelevant?


blog-header-think-again

Sarah Danks | 11 Sep 2014

“How would you define bounce rate?“ Ask that question of ten people who deal with any aspect of online marketing and you’ll get ten variations. I’d wager a guess each and every person you ask has a slightly different connotation (yes, I meant that) of what they perceive bounce rate to be. Not to say they’re wrong…but are […]

Continue Reading →

Google Answers Questions for You; No Need to Click on Websites Anymore


Mobile Friendly

Sarah Danks | 03 Sep 2014

I remember one of the first times I ever used a search engine (Netscape Navigator, remember that?!) to look up information. It was during English class my junior year of high school (for those of you who’d like to know how old that makes me, this would’ve been in the year nineteen-hundred-and-ninety-five. Or ninety-six…). We […]

Continue Reading →

Designing Responsive Websites: Design Boilerplates or From Scratch?


blog-header-responsive-design

Sarah Danks | 22 Aug 2014

Google recently came out with their “Web Starter Kit,” a boilerplate that essentially enables web designers to get a jumpstart on designing responsive websites. Obviously, if Google’s offering up a “template” of sorts for responsive web design (RWD) code, it’s probably a big deal. Responsive, I mean. Wait, I seem to remember working with a couple people Back […]

Continue Reading →

Think Again: Is Your Social Media Share Bar Helping or Hurting?


blog-header-think-again

Sarah Danks | 13 Aug 2014

We all know social media’s “where it’s at” today. Even if you don’t think it’s an important part of online marketing, content marketing, or whatever-type-of-marketing you do, it is. (So best get on the bandwagon and start having a social media presence. Because, like it or not, it’s here to stay.) But, there’s a fine […]

Continue Reading →

SEO Isn’t Dead, But it Sure has Changed


Mobile Friendly

Paul Jahn | 07 Aug 2014

Way back in the old days of search optimization… When I got my start in SEO, it was probably around 2001 or 2002. Back then, it was pretty much all about tactics. How long should my <title> tags be? Should I pay the money for Web Position Gold (remember them?) to check my rankings during […]

Continue Reading →