Make the Web Perform

Industry news, quick tips, and more from the ThinkSEM team.

SEO + Designer/Developer = Disaster?


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Sarah Danks | 19 Dec 2014

The fight continues between SEOs & designers/developers… This morning I came across a great article by Neil Patel: 10 Things That SEOs & Developers Need to Know in Order to Work Successfully Together (actually, there are only eight things…but regardless, it’s a good list). Not only is this topic relevant because I’m in SEO; I […]

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Twitter Engagement Unmasked: Recap & Questions


Interview

Sarah Danks | 18 Dec 2014

Yesterday Eric Enge of Stone Temple, Rand Fishkin of Moz and Neal Schaffer, author of Maximize Your Social, had a discussion on Google+. The topic? The Twitter Engagement Unmasked study by Stone Temple of over 4 million Tweets; and most importantly — how to get more out of Twitter. What I really liked about the […]

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5 TED Talks for Web Designers


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Kayla Hollatz | 17 Dec 2014

Since I posted my favorite 5 TED Talks for Digital Marketers earlier this month, I thought it was only natural to make a list for Web Designers since we are as passionate about great web design as we are about online marketing. With TED Talks on design and creativity, you are sure to be inspired by […]

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Weekly Web Workout: Beef Up Those H Tags!


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Sarah Danks | 16 Dec 2014

What are H tags? Today I’m going to discuss <h> tags. What are they? Well, for starters, you just read one. <h> tags are also known as H tags, Head tags, Header tags, or, in very simple terms, they’re headlines and sub-heads on a web page. They range in importance from <h1> (the most important) […]

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Push Marketing, Pull Marketing…or Both?


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Sarah Danks | 12 Dec 2014

If you own a business, you’re a marketer. Don’t think so? Well, if you’ve told even ONE person about the services/products you offer, then you’ve informed someone about certain benefits and that, my friend, is marketing. And these days it’s not about just marketing, it’s about what kind of marketing you’re doing. Namely, push or […]

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5 Ways Online Marketing is Changing in 2015


Mobile Friendly

Sarah Danks | 11 Dec 2014

Web Marketing Will be Very Different in 2015: What Does That Mean for You? Lots of search marketing experts are opining what changes are coming our way in the new year. In fact, it was the #SEMRushChat topic during yesterday’s fast-and-furious conversation. Technically, it’s anyone’s guess what’ll happen and when, but here are the top five […]

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5 TED Talks for Digital Marketers


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Kayla Hollatz | 09 Dec 2014

TED began in 1984 as a conference with speakers presenting in the fields of Technology, Entertainment, and Design. With the Internet being at its height now, the event continues to grow as it addresses all subjects today. Because presentations can be viewed for free online, it’s like attending a conference from the comfort of your […]

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Domain Names: Read ‘Em Before You Buy ‘Em


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Sarah Danks | 03 Dec 2014

This topic is anything but new — heck, it’s as old as the invention of websites — but it still warrants a discussion. Namely, how to go about, well, naming your website. What got me thinking about this old topic is the article on tips for choosing a domain name I ran across this morning on Twitter. To recap, […]

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Treating Your Content Like Leftover Turkey


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Kayla Hollatz | 02 Dec 2014

I’m willing to bet you have some leftover Thanksgiving turkey from last week sitting in your fridge. What you might not have known is how much leftover turkey can teach you about repurposing your online content. There are a lot of different ways you can use leftover turkey after the holidays because who wants to […]

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Online Marketing is Like Thanksgiving Dinner


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Sarah Danks | 26 Nov 2014

With Thanksgiving a mere day away, who’s NOT thinking about what’s for dinner tomorrow? I sure am…and frankly, turkey’s not even my favorite meat! Wondering what’ll be on the table at my parents’ house got me thinking that Thanksgiving dinner is like online marketing. “How?!“, you might ask. Well, let me tell you… Thanksgiving dinner is […]

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Weekly Web Workout: How’re Your Title Tags?


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Sarah Danks | 21 Nov 2014

In last week’s Weekly Web Workout, I talked about meta descriptions. Today I’m going to discuss a similar topic – your website’s title tags (can I get a whoop, whoop?). Namely, what they are, how they’re used and how you can take a few minutes to optimize them for your website. Oh, and then I’ll […]

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Mobile-Friendly Label: How Will This Affect SEO?


Mobile Friendly

Kayla Hollatz | 18 Nov 2014

Written with co-poster Sarah Danks. Google has just announced that it will be rolling out a new mobile feature globally in the next few weeks. If you’ve grown tired of scrolling through SERPs in search of mobile-friendly websites, this change will excite you. Google will now be labeling websites that pass their Mobile-Friendly Test with “mobile-friendly” […]

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Weekly Web Workout: Exercise Those Meta Descriptions!


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Sarah Danks | 13 Nov 2014

We’ve been taking a break from our Weekly Web Workouts — fie for shame — but are back in the spirit these days. Today’s “workout” is simple: it’s time to exercise your website’s meta descriptions. Take a few minutes to look at them…how do they look? Are they well-written? Do you even use them? And, […]

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How to Write Click-Worthy Email Subject Lines


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Kayla Hollatz | 07 Nov 2014

We recently gathered some marketing gurus together to give us their expert opinion on how to craft scary good blog subject lines, but that got us thinking, what about email subject lines? Surely they are important factors of CTRs too. Like blog posts, no matter how much time you spend writing your email copy, it […]

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How to Write a Scary Good Blog Post Title


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Kayla Hollatz | 31 Oct 2014

It’s Halloween and nothing scares content marketers like writing an effective blog subject line. The blog post title is usually the first thing a reader sees when scrolling through their social media feed or your blog. This means you could spend hours carefully crafting your blog content, but if your title doesn’t entice any visitors […]

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