Creating High-Performance Pay-Per-Click Campaigns
Pay-per-click (PPC) advertising can generate leads from search engines quickly and cost effectively.
ThinkSEM is known for its expertise in PPC advertising. We have years of PPC experience and an impressive record of success. We offer a comprehensive, integrated approach to paid search advertising, including:
- Pay-per-click management: Gets the most return out of your PPC investment
- Display advertising: Offers a visually attractive option to text-based PPC ads
- Remarketing: Follows up with users who previously expressed interest
- Spanish language PPC : Broadens your reach and your lead-generation capability
- Platforms: Multi-platform knowledge means more strategic options
- Our process: How we work to achieve your goals
What Is PPC Advertising?
Pay-per-click advertising is a way to reach people who are entering specific keywords into a search engine. PPC ads appear above and also to the right of organic search results on the search engine results page.
Search engine optimization can help you earn a higher placement within the organic search listings on the results page, but it takes time and offers no guarantees. With SEO, many elements are completely out of your control.
PPC advertising, however, can achieve rapid results while giving you much greater control.
The Advantages of PPC Advertising
- Quick: A well-designed and well-managed pay-per-click advertising campaign will quickly drive more traffic to your website or landing page and generate more qualified leads.
- Quantifiable: We track every click, call and contact from a PPC ad, so you will know your cost per lead, cost per conversion and overall return on investment. The data we collect allows us to fine-tune the ads to further increase performance.
- Effective: PPC reaches users at the very moment they are searching for your product or service, so they are more likely to sign up, buy or contact you.
A proactive approach to pay-per-click management and landing page testing allowed the Red Wing Shoes Industrial division to see a 747% increase in lead volume over a three year period.
The Promise vs. the Reality of Online Advertising
While online advertising offers tremendous potential, it requires extensive knowledge and experience to achieve results.
How do you decide:
- Which keywords to target?
- Which platform to use?
- How to increase quality score?
Unless you know what you are doing, you can spend a lot of money and achieve few results.
To get the most out of a paid search campaign, we combine PPC with our expertise in landing page design and testing. The result is an online marketing campaign that is finely tuned for performance.
To learn more about pay-per-click advertising, please call ThinkSEM at 651.200.3831 or contact us by email.
From offices in the Minneapolis-St. Paul area, ThinkSEM provides digital marketing services for clients throughout Minnesota and across the nation.