Online Display Advertising That Performs
Display ads (or banner ads) use powerful images and persuasive text to reach your target audience, capture their attention and persuade them to act.
At ThinkSEM, our digital marketing experts develop display advertising campaigns to help clients reach a range of objectives, including:
- Brand awareness
- Event promotion
- Product promotion
We will develop an integrated digital marketing strategy to meet your goals.
Endless Options for Customization
There are an endless number of options available to customize your campaign. For example, you can target your market in a variety of ways, including:
- Keyword themes — select keywords on a theme related to your campaign
- Interest Categories — hand pick a topic and/or geographical area
- Remarketing – serve ads to visitors who have already visited your website
- Placement targeting – ads are placed on specific websites within the Google Display Network
In addition, you can:
- Select the time of day and days of the week when your ads will be presented to users
- Send traffic to a landing page designed specifically for your campaign
- Send traffic to your website’s home page or an internal page
- Select the appropriate platform, including Google AdWords, Bing Ads, Facebook or LinkedIn
All the options can be overwhelming. At ThinkSEM, our display advertising experts know which levers to pull to help you get results.
Display Advertising Capabilities
Our display ad expertise includes:
- Consultation to identify your goals and target audience
- Strategy development
- Ad design and copywriting
- Formatting in up to 10 sizes required for proper display
- Landing page development and testing
- Tracking of all clicks, calls and contacts
- Data analysis
- Reporting on key performance indicators
- Fine tuning the campaign to further enhance results
Display advertising is a powerful tool for achieving your online marketing objectives. As with most tools, you get the best performance when it is placed in an expert’s hands. Let us put our banner advertising expertise to work on your behalf. Call ThinkSEM at 651.200.3831 or contact us by email.
From offices in the Minneapolis-St. Paul area, ThinkSEM provides PPC management services to clients throughout Minnesota and across the nation.