Google Ad Grants Program for Non-Profits

Non-profit organizations need to connect with their audience and persuade them to engage, just like for-profit businesses do. Yet non-profits frequently do not have the budget to develop effective online advertising campaigns.

The Google Ad Grants program helps qualified non-profits fulfill their missions. Google offers up to $10,000 a month in AdWords advertising free to eligible non-profit organizations. Even with the ad costs covered by the grant, many non-profits do not have the time, staff or expertise to achieve results.


Reduced AdWords Management Rates for Non-Profits

ThinkSEM provides AdWords management services to non-profit organizations at reduced rates. We charge Google Ad Grant recipients less than 50 percent of the fee charged to for-profit businesses. We will track every lead and conversion so that you can clearly see your return on investment.

Our AdWords experts can help you:

  • Increase giving
  • Expand your audience
  • Boost attendance
  • Serve more people

By partnering with ThinkSEM, you can focus your time and energy on running your organization while our certified AdWords experts develop and manage your online advertising campaigns.


Google Ad Grants Eligibility and Restrictions

Not every non-profit organization will qualify for the Ad Grant program. Successful applicants must be 501c3 non-profit organizations, the type that is able to accept financial donations. Governmental organizations cannot apply. Your AdWords account manager can help you determine if your organization is eligible and can help you with the application.

To remain in the Ad Grant program, recipients must comply with multiple requirements and restrictions. Google requires a minimum monthly ad spend and sets a maximum keyword cost. There are rules about what you can advertise, the type and cost of keywords you can use, how often you must log into your account and much more. If your program violates any of the rules, your account will be deactivated.

As a Google Premier Partner, ThinkSEM knows how to comply with all the rules and position you for success. You can rely on our experience from initial application to campaign development, management and optimization.


Get in Touch

Can your non-profit benefit from our AdWords expertise? To find out, request an audit of your existing AdWords accounts or schedule a free consultation.

From offices in the Minneapolis-St. Paul area, ThinkSEM provides AdWords management services to non-profit organizations in Minnesota and across the nation.