PPC Lead Generation Strategies that Work

Pay-per-click advertising can generate new leads quickly and cost effectively. Unless you understand the nuances of PPC, however, you can spend a lot of time and money only to find yourself awash in data, not new leads.

Wouldn’t you rather spend your time following up on quality leads than struggling to learn the intricacies of pay per click advertising?

Lead generation is a core strength of ThinkSEM. For more than a decade we have developed, executed and managed PPC lead generation strategies that produce results. We are proud to be a Google Premier Partner and Bing Ads-Accredited Professional.

ThinkSEM clients include Fortune 500 companies, small to mid-sized businesses, ad agencies and non-profit organizations. Over the years, some of our clients tried to manage their PPC lead-generation programs themselves. We’ve welcomed many former clients back after they found they could not replicate the cost-effective results we achieve for them.


Generate PPC Leads Quickly, Cost Effectively

Does your business need a constant stream of new leads? Learn how we can help you achieve your goals. Request an audit of your existing PPC accounts. We offer a free audit or a more in-depth paid audit. Based on our findings, we can develop and implement a custom PPC strategy that includes:

  • Keyword research: The heart of any PPC program, our keyword research can help you reach those who are searching for the products and services you offer and those who have previously engaged with your brand.
  • Multiple platforms: Different PPC platforms offer different strengths. We design programs to reach your intended audience cost effectively by using AdWords, Bing Ads, Facebook and LinkedIn.
  • Well-designed and optimized landing pages: We encourage visitors to take the intended action by limiting their options, designing for conversion and testing results.
  • Content that that matches keywords: Words and images must match visitors’ expectations. If your message doesn’t align with user intent, prospects won’t click on your ad or convert from your landing page.
  • Effective contact forms: Every detail matters. Color, text, placement of elements and the number of fields on a form can help or hurt conversion.
  • An enticing offer: Prospects are more likely to convert when they receive something in exchange for their contact information. Your audience may respond to a coupon, whitepaper or free consultation.
  • A/B and multivariate testing: We’ll test variations of your ad and landing page to learn which ones works best.
  • Comprehensive tracking: We capture every click, call and conversion so that you can track the effectiveness of the total campaign.
  • Real-time results: Our lead-generation clients can access results of their campaigns on all platforms from one easy-to-access dashboard.

Get In Touch With the Lead Generation Experts at ThinkSEM

Find out how our lead-generation strategies or other PPC services can benefit your organization. Request at PPC audit today.

From offices in the Minneapolis-St. Paul area, ThinkSEM provides lead-generation expertise and other online advertising services to clients throughout Minnesota and across the nation.