The ThinkSEM PPC Process

If you have existing paid search accounts, the first step is always an audit.

At ThinkSEM, we feel an audit lays the groundwork for the entire PPC strategy. From that point, we can start to outline the pre-click, post-click and reporting strategies that will best meet your business objectives.

Audit, Strategy and Organization

Once the internal audit is complete, the strategy, research and implementation phases begin. Because return on investment is the most important factor, we believe thorough keyword research is the most critical aspect. Well organized, relevant keywords work in conjunction with ad copy and platform features to drive targeted traffic to your website or landing page.

Landing Pages to Enhance Performance

To maximize your return on ad spend (RoAS), we prefer to build custom environments (landing pages) that are geared to your business objective. Landing pages can streamline messaging, eliminate distractions (and barriers) and are flexible for testing purposes.

Ongoing Performance Management

At ThinkSEM, ongoing PPC management is a critical step in the entire process. We take a holistic approach to maximizing your performance each month. As an added benefit, we provide a real-time dashboard to view results.

Call Us for a Free Audit

To arrange a free audit of your current PPC campaign, call ThinkSEM at 651.200.3831 or contact us by email.

From offices in the Minneapolis-St. Paul area, ThinkSEM provides PPC advertising services to clients throughout Minnesota and across the nation.

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Protecting Your Brand on Google’s Display Network

February 9, 2017

Are Your Ads Showing Up on Controversial Websites? We’ve run into a fairly unique situation here recently involving a couple of our PPC clients: last week, within 24 hours of each other we received notifications that our clients’ banner ads were appearing on Breitbart News. Our clients were very concerned that their name was showing up on a controversial 3rd-party […]

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