Choosing the Right Online Advertising Platform
The right pay-per-click advertising platform is the one that generates the most quality leads at the least cost.
Who Are You Targeting?
Selecting the appropriate advertising platform for your company starts with understanding your target market:
- Is it a broad audience or a narrow niche?
- Business or consumer?
- Where do your prospects live?
- How old are they?
- What are their interests?
- What terms do they use when searching for your product or service?
At ThinkSEM, our multi-platform capability allows us to find the right balance between traffic volume and ad spend. To generate leads most cost effectively, we select from these four platforms:
Google AdWords: The largest keyword-driven PPC platform, AdWords reaches the 67 percent of users who search the Internet with Google. Most PPC campaigns start with AdWords to take advantage of the large volume of traffic available. ThinkSEM has long been a Google Partner.
Bing Ads: Cost for popular keywords is typically less at Bing, but Bing users are typically more affluent. ThinkSEM is a Bing Ads Accredited Professional agency and can help you make the most of this often overlooked and underutilized PPC platform.
LinkedIn: If you are targeting engineers under 40 in the northeast, or financial planners under 50 nationwide, LinkedIn may be the right platform for you. It helps B2B companies reach prospects based on demographics.
Facebook: Do you need to reach a high volume of consumers? With Facebook you can target your ad by age, gender, location and interests. Looking for college educated men ages 25-40 who like craft beer? Facebook will serve your ad to them.
Call Us for a Free Audit
To learn more about PPC advertising platforms or to arrange a free audit of your current PPC campaign, call ThinkSEM at 651.200.3831 or contact us by email.
From offices in the Minneapolis-St. Paul area, ThinkSEM provides PPC advertising services to clients throughout Minnesota and across the nation.