The Goals of Effective Web Design

At ThinkSEM, every design we produce draws upon our knowledge of design, website development, user experience and search.

Each design must:

  • Present a cohesive brand identity (logo, color scheme, imagery, etc.) that best represents the key qualities of your company.
  • Incorporate a robust information architecture (IA) and smooth user experience (UX) for optimized visitor conversion.
  • Be responsive in design and functionality for all devices (smart phones, tablets, HDTVs, etc.)


Our web design services include:

  • Custom responsive websites: Built from scratch to meet your specific preferences and goals, these sites look great on any device.
  • Web Themes Plus: An affordable alternative to custom design, these responsive WordPress themes are tuned for performance and ready for us to customize with your content, logo and images. Created by our experienced lead-generation designers, Web Themes Plus is available only from ThinkSEM.
  • WordPress websites: Built with the most popular and supported content management system (CMS), our WordPress sites are search friendly and easy to update yourself.
  • Landing page design: With hundreds of high-performance landing pages to our credit, we create conversion-oriented designs to support your email or pay-per-click (PPC) campaign.
  • Email templates: Our custom HTML email templates are affordable, responsive and compatible with all email clients.
  • Logos and wordmarks: The symbol and typography that represent your organization must communicate who you are at a glance. We’ll create a visual identity that reflects your character and makes a clear statement.

Designed for Performance

If you just want a design that looks nice, most any designer can help. If you want a design that looks great and helps generate leads, you need an experienced web design company with a record of results. At ThinkSEM, we design for performance.

To learn more about our intelligent approach to web design, call ThinkSEM at 651.200.3831 or contact us by email.

From offices in the Minneapolis-St. Paul area, ThinkSEM provides online marketing services for clients throughout Minnesota and across the nation.

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Ghost Buttons: Effective or Downright Scary for Conversions?

December 27, 2016

Web design fads come and go, but one trend in minimalist design that seems to be sticking around is the ghost button. For companies that want a clean aesthetic, these buttons seem to be a no-brainer, but should they still be in use? First, let’s clear something up. What the heck is a ghost button? Before […]

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