Creating Your Business Identity

Logos and wordmarks must accurately communicate your identity in a minimum amount of content. Logos and wordmarks can be abstract or realistic, bold or subtle, traditional or contemporary. The most effective logos are simple and easily reproducible.

At ThinkSEM, we create logos and wordmarks for small business clients in the professional services industry.

The Elements of Identity

A wordmark is a distinct typographic treatment of the name of a company, organization or product. It’s sometimes called logo type.

A logo is an image that identifies a company, organization or product. A logo may stand alone or appear with the wordmark.

Defining Your Identity

Creating a logo or wordmark requires a clear understanding of who you are, what you do and who you want to reach. Our design team helps you through the process of defining your identity by asking questions such as:

  • What message do you want to convey?
  • What qualities do you want your brand to express? For example, trust, strength, security, innovation, etc.
  • Who is your audience?
  • Who is your competition?
  • What types of branding appeal to you?

Developing a Concept

Based on your input, we will develop a concept that expresses your organization’s identity and meets the requirements of effective design. Creation of a logo and/or wordmark is a collaborative process that typically involves several iterations. At each stage of the process, we will explain our design choices and incorporate your input.

Creating an Effective Design

Our designers create branding that looks professional and works well in print and on all digital devices. Branding must communicate effectively whether it appears on a business card, mobile device or billboard. It must work in black and white or color, and on light and dark backgrounds.

To learn more about creating a professional image for your organization, call ThinkSEM at 651.200.3831 or contact us by email.

From offices in the Minneapolis-St. Paul area, ThinkSEM provides design and digital marketing services for clients throughout Minnesota and across the nation.

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