ThinkSEM Tools


Internet Marketing Tools We Use and Recommend

Pay-Per-Click (PPC)

  • Google Keyword Planner – Research traffic volume, competitiveness and cost of a given keyword.
  • Bing Keyword Planner – Similar to the Google Keyword Planner, this tool provides keyword data on the Bing search engine.

Web Design/Development

  • WordPress Codex – Have a question about WordPress? This is the place to start.
  • Treehouse – Learning about the web should be fun and easy. Visit Treehouse if you agree.
  • Google Web Fonts – Tons of free fonts that you can use on your website or any other creative materials.
  • Adobe Color CC – This is a great tool for choosing a color scheme for you brand or project.
  • Google Chrome or Mozilla Firefox – Web browsers should just work. These are our two favorites.

Search Engine Optimization (SEO)

  • Google Search Console – A great tool for managing your web property. Find Google keyword positioning and activity, crawl errors and other valuable information.
  • Bing Webmaster Tools – Similar to Google’s Search Console, Bing Webmaster Tools provides valuable information regarding your web property.
  • Raven Tools – All-in-one SEO, social media, pay-per-click and analytics software. We highly recommend this one!
  • Moz Pro – All-in-one set of SEO research and analytics tools that help increase your search engine visibility.
  • Moz Local – Manage online business listings with a single click.
  • Universal Business Listing (UBL) – Manage your business listings (e.g. Yelp, Citysearch) from one central location.

Social Media

  • Tweetdeck – Powerful Twitter tool for real-time tracking, organizing, and engagement.
  • Hootsuite – Manage your social profiles all from one dashboard.
  • Buffer – Easy way to schedule and publish posts on social meda.
  • Canva – Design simple graphics for social media.

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Why We Use WordPress to Build Custom Themes & Websites

March 9, 2017

How Do Websites Get Built, Anyway? If you’re interested in building a website — or hiring a company to do it for you — you probably already know there are two ways to build sites: Statically Dynamically Back in the day (let’s not ask how far back that is, ok?) pretty much all websites were static. […]

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