ThinkSEM Tools


Internet Marketing Tools We Use and Recommend

Pay-Per-Click (PPC)

  • Google Keyword Planner – Research traffic volume, competitiveness and cost of a given keyword.
  • Bing Keyword Planner – Similar to the Google Keyword Planner, this tool provides keyword data on the Bing search engine.

Web Design/Development

  • WordPress Codex – Have a question about WordPress? This is the place to start.
  • Treehouse – Learning about the web should be fun and easy. Visit Treehouse if you agree.
  • Google Web Fonts – Tons of free fonts that you can use on your website or any other creative materials.
  • Adobe Color CC – This is a great tool for choosing a color scheme for you brand or project.
  • Google Chrome or Mozilla Firefox – Web browsers should just work. These are our two favorites.

Search Engine Optimization (SEO)

  • Google Search Console – A great tool for managing your web property. Find Google keyword positioning and activity, crawl errors and other valuable information.
  • Bing Webmaster Tools – Similar to Google’s Search Console, Bing Webmaster Tools provides valuable information regarding your web property.
  • Raven Tools – All-in-one SEO, social media, pay-per-click and analytics software. We highly recommend this one!
  • Moz Pro – All-in-one set of SEO research and analytics tools that help increase your search engine visibility.
  • Moz Local – Manage online business listings with a single click.
  • Universal Business Listing (UBL) – Manage your business listings (e.g. Yelp, Citysearch) from one central location.

Social Media

  • Tweetdeck – Powerful Twitter tool for real-time tracking, organizing, and engagement.
  • Hootsuite – Manage your social profiles all from one dashboard.
  • Buffer – Easy way to schedule and publish posts on social meda.
  • Canva – Design simple graphics for social media.

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Protecting Your Brand on Google’s Display Network

February 9, 2017

Are Your Ads Showing Up on Controversial Websites? We’ve run into a fairly unique situation here recently involving a couple of our PPC clients: last week, within 24 hours of each other we received notifications that our clients’ banner ads were appearing on Breitbart News. Our clients were very concerned that their name was showing up on a controversial 3rd-party […]

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