PPC Calculator for Lead Generation
Lead Generation Calculator – Please note that performance will vary significantly if you are using your website’s home page or internal pages to support your pay-per-click efforts. Custom landing pages should increase performance by 2-10x when compared to a website. In order for this calculator to accurately forecast your return on ad spend (RoAS), you will need to know how well your company closes leads (lead to sale/sign-up) and also what the average value of each client is to your organization. This tool could also be a good indicator for your target cost-per-click (CPC).
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