August 3, 2015 | Jenna Redfield

With the overwhelming amount of content published daily, how do we get seen by both Google and the millions of people using the internet? The answer: SEO. Truth be told, there is an overwhelming amount of internet content published on this topic; with videos and articles explaining different concepts, from ranking in Google to keyword selection. Unfortunately, these articles and videos only explain individual ideas and don’t look at the bigger picture, as the internet limits word count, length.

That’s where printed books prevail. These books are great guides and resources to help professionals, from small business owners, bloggers, social media marketers to SEOs alike.

Goodreads is an incredible resource to find books. Avid readers contribute to writing reviews and giving ratings. Goodreads was purchased by Amazon a few years back and has become known as a credible source of ratings..

According to,

“Because book reviews on Goodreads are identifiable (tied to a social profile), they are harder to manipulate.  This may add a new and more credible review source to Amazon’s internal reviews.  The average book review score is lower on Goodreads, and the variability is wider, making Goodreads reviews more useful to readers.”

In this article, we list the average rating and reviews of the readers of each book. In no particular order: The 10 Best Books about SEO.

Click on each image to be sent to the Amazon listing.

SEO Secrets by Danny Dover

Search Engine Optimization Secrets


A highly rated book on multiple sites, Danny Dover divulges many secret tips and tricks that SEOs use to rank in competitive keywords.

Goodreads Average Rating: 4.24 out of 5

About The Author: Danny was the Senior SEO Manager at AT&T and the Lead SEO at and now has his own company, Intriguing Ideas LLC.

The Art of SEO by Eric Enge, Stephan Spencer and Jessie C. Stricchiola (& Rand Fishkin for some editions)


A modern day “textbook” on SEO, a great overview on the topic, including important guidelines and techniques. Consistently updated, each edition brings new and important information

Goodreads Average Rating: 3.99 out of 5

About The Authors: Eric Enge: With over 30 years in the business, Eric is the CEO of Stone Temple Consulting. He’s a sought-after speaker and podcaster.

Jessie Stricchola is the founder of Alchemist Media and has worked with clients like Coca-Cola and Microsoft.

Stephan Spencer is an SEO Expert. He founded Netconcepts in the 90s which was bought out and is now an author and speaker.

The Link Building Book by Paddy Moogan



Ever wanted to know how to build reputable links? This book is the ultimate resource. Link building tools and identifiers, organizing and classifying links; this toolkit of resources is a must-read for SEOs.

Goodreads Average Rating: 4.38 out of 5

About the Author: Paddy Moogan is a UK based professional who co-founded Aira, a digital marketing agency. He’s written for sites like Moz and Search Engine Land.

Inbound Marketing and SEO: Insights by MozBlog by Rand Fishkin



If you are at all a fan of the Moz Blog, this book is definitely for you. Rand and Thomas hand picks some of the blogs best and most popular articles and creates a curated book of information.

Goodreads Average Rating: 4.06 out of 5

About The Authors: Rand Fishkin is a renowned expert in SEO and Inbound Marketing. He is the founder and former CEO of Moz and is the co-founder of and has over 260,000 Twitter followers.

Thomas Hogenhaven is the Chief Strategy Officer & Partner at Better Collective and is has a PHD.

Google Semantic Search: Search Engine Optimization (Seo) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence by David Amerland


David’s book talks about the importance and growth of the Semantic search-the future of SEO and how social media has impacted SEO results and rankings.

Goodreads Average Rating: 4.39 out of 5

About the Author: David is a sought-after speaker and has given many presentations on Semantic Search. He is extremely active on Google Plus.

Optimize: How To Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing by Lee Odden


A book combining the implementation of SEO, Social Media, and Content Marketing, Optimize is a great book for those wanting an overall grasp of how SEO and Social can work together.

Goodreads Average Rating: 3.92 out of 5

About the Author: Lee Odden (from our neck of the woods) is the CEO of TopRank marketing. He is an expert in digital marketing, PR, content marketing, social media and many other online services. He is a sought-after public speaker and has been quoted in the New York Times, Forbes, The Wall Street Journal and many other publications.

SEO Step By Step: The Complete Beginner’s Guide to Getting Traffic from Google by Caiman Jones


A guide for beginners, this book really delves into step-by-step directions into how to make SEO work for your personal or work blog.

About The Author: Caimin Jones has written for ProBlogger and The Guardian and has his own company,

Goodreads Average Rating: 3.86 out of 5

Letting Go Of The Words: Writing Web Content That Works by Janice Redish


SEO is all about word choice and Janice (Ginny) Radish has a lot of tips about how to write for the web. This book is great not just for SEO but for content creation and social media.

About The Author: Ginny Radish is an award-winning writer and UX designer. She is a pioneer in usability testing and workplace writing. She has a PHD in linguistics.

Goodreads Average Rating: 4.00 out of 5

Ultimate Guide to Link Building: How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking by Eric Ward


Another awesome resource for link building, Eric Ward uses case studies, data, tactics and techniques about how to achieve quality links to boost your website.

About the Author: Eric Ward, Eric is an expert in content linking and has been creating promotion services since 1994. He helped Jeff Bezos launch and won the 1995 Tenagra Award for Internet Marketing Excellence.

Goodreads Average Rating: 3.95 out of 5

SEO Fitness Workbook: 2015 Edition: The Seven Steps to Search Engine Optimization Success on Google


Unlike many of the other books mentioned, SEO Fitness workbook is actually a workbook with a step-by-step teaching method. It also includes an extremely valuable toolkit to help readers and includes Jason’s 7 steps to success in SEO.

About the Author: Jason McDonald is the SEO director of the JM Internet Group as well as an independent SEO consultant based in San Francisco.

Goodreads Average Rating: 4.5 out of 5

What are your favorite books about SEO? Make sure to leave us a comment!

Also, if you’d like this in infographic form, feel free to pin the image below!

10 Best Books about SEO



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