June 9, 2016 | Sarah Danks

Seek Insight + Gain Knowledge

Well, it’s that time of year again, folks — MnSearch Summit 2016 time! Who else is really excited???

Obviously I am, but that’s because I’m extremely biased. I happen to heart the MnSummit like no other — I wonder if it could be because our very own Clint Danks is co-founder of MnSearch. We’ve watched this organization grow from an idea sketched onto the proverbial cocktail napkin to drawing  330+ attendees to last year’s annual Summit.

If you don’t already know, you might be wondering just what MnSearch is.

What is MnSearch?

As I already mentioned, MnSearch grew from an idea into fruition over the past several years. What started out as a thought, “Let’s start a group for Minnesota search marketers” has snowballed into a force with which to be reckoned in the SEM world.

In MnSearch’s own words:

“The Minnesota Search Engine Marketing Association strives to help businesses and individuals keep a pulse on the latest news, trends, tactics and tools.”

And, of course, MnSearch offers more than just a networking atmosphere for its like-minded tribe of marketers; three years ago it began the annual MnSummit.

Reasons to Attend the MnSummit

I’ve said it before — the MnSearch Summit is kind of a Cinderella story!

With eyes sparkling I admit, that’s partly why I love this marketing conference so much. But the other reasons? Whew. There are several, so bear with me:

  • Great speakers
  • Engaging keynotes
  • Thought-provoking topics
  • Wonderful volunteers
  • Beautiful venues

…and the list goes on and on.

“Great” can have a lot of connotations, but suffice it to say MnSummit can boast having attracted such presenters and keynotes as Rand Fishkin, Wil Reynolds, Justin Cutroni, Oli Gardner, Larry Kim, Duane Forrester, Aleyda Solis, Arnie Kuenn, Darren Shaw, Eric Enge, Marty Weintraub, Merry Morud, Ian Lurie and more.

They’ve covered topics like link building, SEO, landing page optimization, content marketing, local search, PPC, analyzing analytics data, email marketing, international marketing…

…the list goes on!

The horde of MnSearch volunteers work their tails off to keep everything running smoothly and the venues (in 2014 it was held on the beautiful St. Thomas campus, and last year it was at the St. Paul Rivercentre).

So, you can see there are a lot of reasons to attend this summit. But — as I’m wont to say — don’t take MY word for it!

rand-fishkinMnSearch Summit is one of my favorite regional events in the industry. The best and brightest from around the world head to Minneapolis to deliver incredible content, and the networking is exceptional thanks, in part, to the intimacy and warmth the hosts create.”


~ Rand Fishkin

So there you go. If the Wizard of Moz says it, you know it to be true!

2016 Speaker + Keynote Lineup

I know what y’all want to read next — who’re this year’s stellar speakers? Without further ado, here’s who we’ve got lined up for this year:

Keynote Speakers

As usual, MnSearch pulled pulled out all the stops with a powerful trio of keynotes.

  • Morning Keynote = Mike King, Managing Director of iPullRank
  • Afternoon Keynote = Wil Reynolds, Founder of Seer Interactive
  • Afternoon Keynote = Rand Fishkin, the Wizard of Moz

I’m going to go out on a limb and say each of those speakers is going to wow the crowd.


Hold onto your hats, here’s the list of marketers coming to speak — followed by the company they call home and their session topic.

  • Lexi Mills (Manyminds Digital) — Content Outreach
  • Larry Kim (Wordstream) — Google’s RankBrain
  • Casey Markee (MediaWyse) — Internet of Things
  • Oli Gardner (Unbounce) — Converstion Rate Optimization
  • Roger Dooley (Dooley Direct) — Neuromarketing
  • Lea Pica (Search Discovery) — Analytics
  • Darren Shaw (Whitespark) — Local SEO
  • Elizabeth Marsten (CommerceHub) — Remarketing
  • Dennis Goedegebuure (Fanatics) — Content Strategy
  • Stefan Schnabl (Google) — Attribution
  • Will Scott (Search Influence) — Paid Social
  • Purna Virji (Microsoft) — Niche Paid Advertising
  • Andrew Shotland (Local SEO Guide) — Enterprise SEO
  • John Lee (Clix Marketing) — Pay-per-click
  • Jon Henshaw (Raven Tools) — Technical SEO

If this year is anything like last year, it’ll be chock-full of awesome search marketing information. Here’s where you can learn more about each marketer and their session topics.

Just one thing left to mention…

Friday, June 24th at the Minneapolis Convention Center

…and that’s where the Summit will be held — and that’s at the lovely Minneapolis Convention Center, located at 1301 Second Avenue S.

I hope to see you at the Convention Center in two weeks for what is sure to be a(nother) awesome marketing conference!

If you’re unable to attend the MnSummit (boo), you can always follow along with the hashtag #MnSummit (yay) the day of to get in on the Twitter action and the great quotes, conversations and marketing tips.




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