December 9, 2014 | Kayla Hollatz
TED began in 1984 as a conference with speakers presenting in the fields of Technology, Entertainment, and Design. With the Internet being at its height now, the event continues to grow as it addresses all subjects today. Because presentations can be viewed for free online, it’s like attending a conference from the comfort of your couch. Sign me up!
Curl up with a steaming cup of coffee and watch these TED Talks to learn from digital marketing experts. The wealth of knowledge here is priceless.
Seth Godin: How to get your ideas to spread
Our list wouldn’t be complete if we didn’t include a TED Talk from Seth Godin, marketing guru and bestselling author. In this talk, Seth points out that marketing is less about the product and more about if you can get your idea to spread. He urges marketers to sell to people who are already listening. He includes examples from Wonder Bread, Hard Candy nail polish, and even throws in a purple cow. It all makes for a great TED Talk and leaves you to wonder “Is my idea remarkable?”
Derek Sivers: How to start a movement
If you’ve been looking to create an online community that’s passionate and ready to take action, this is the TED Talk for you. In just three short minutes, Derek Sivers describes in detail how to start a movement. Using some surprising footage, he fully explains how risk, momentum, and publicity all fit into a movement.
Matt Cutts: Try something new for 30 days
How could we not include Google’s Matt Cutts in our round-up? In his talk he says, “If you really want something badly enough, you can do anything for 30 days.” Digital marketers must be willing to adapt and try new things as the digital space continues to evolve. The great thing about this talk is it can be applied to both professional and personal life. What will you try for a month?
Johanna Blakley: Social media and the end of gender
It’s no doubt social media marketing is a crucial extension of digital marketing. Johanna argues that with the rise in social media over traditional media, marketers and advertisers do not have the same demographics as before. Media is changing online with social media and Johanna predicts a shift in stereotypes. This talk includes great insight into the the future of creating authentic connections with customers through social media.
Simon Sinek: How great leaders inspire action
This talk may be the longest in our round-up at 18 minutes, but it’s well worth the watch. In this talk, Simon Sinek is laser-focused on the “why” behind our actions. It’s not enough to just look at what you’re doing. You need the “why” to know the action’s importance. Learn about leadership in the workplace from a true leader.
Do you have any other favorites to share? Let us know in the comment section below!