May 10, 2016 | Dave Dechant
While many web designers like to think of themselves as artists – and they might actually very well be just that – the truth is, designing websites is more about science than it is about art.
Now, before everyone gets cranky and defensive, hear me out on this:
Ultimately, you have two options:
- You can build a beautiful website that you’re proud of, that uses all your knowledge and the latest bells and whistles, OR
- you can answer the needs of the business your client is running. In doing so, you need to put together a website that performs.
In short, your purpose as the web designer is to create a website that gets visitors to convert…
…whether that’s filling out a form, purchasing a product, downloading a white paper, or viewing a video.
Pure and simple.
If you can do that – create a web design that gets visitors to take action – while ALSO doing it in a way that gets you lots of kudos for your design, well then, that’s just a bonus.
We’d all love to incorporate the trendiest of trends in our design (I’m looking at you, parallax), and be lauded for thought-provoking, artistic design. That said, the end goal should always be a design that best allows the visitor to accomplish a goal that benefits your client; not you as the designer.
Have a different take? Start the discussion below.