July 2, 2014 | Paul Jahn

Ever since Apple Maps became the default for the iPhone, there has been speculation to its accuracy. So much in fact, that Andrew Shotland started a blog called Apple Maps Marketing close to two years ago to help answer your questions you have regarding it.

At the time, there was some user frustration. Apple wasn’t just the default iPhone map provider, but they also partnered with companies such as Yelp to provide (sometimes inaccurate) results.

Even with Yelp’s solid growth in mobile, however, we believe that the issues surrounding Apple Maps have somewhat crimped Yelp’s usage by iOS users who initially had problems with Apple Maps, largely with its ‘accuracy’

Improvements have been steadily made, and now it’s reported that Apple is now updating its maps with user corrections, every day.

Users can report issues with Apple’s Maps application on an iOS device by tapping the “i” button in the bottom right corner and selecting “Report a Problem.”

apple maps screenshot





apple maps report a problem










Although this feature has been available for over a year, it’s very slick if they make corrections every day. Even our office was subject to a location error for a while. Apple Maps had our correct address, although pinpointed us on the south end of Hwy 36 instead of the north. You can see that they now place us correctly in both Apple Maps and Yelp:

thinksem on apple maps & yelp










Additionally, there’s an engaging Reddit thread regarding the recent improvements by Apple Maps. Take a look. It’s a good read.

I certainly welcome these improvements and am planning to use Apple Maps on a more regular basis. If this is done well, I may, just MAY, make it my default maps app over Google.

What do YOU think about Apple Maps? Let us know in the comments.



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