December 2, 2014 | Kayla Hollatz


I’m willing to bet you have some leftover Thanksgiving turkey from last week sitting in your fridge. What you might not have known is how much leftover turkey can teach you about repurposing your online content.

There are a lot of different ways you can use leftover turkey after the holidays because who wants to have plain turkey again? You can make turkey salad, turkey casserole, turkey soup… the possibilities are endless. Treat your content the same way and mix it up!

So what’s the benefit of repurposing your content?

It’s the same with the preparation of your holiday meal. You didn’t spend all day in the kitchen baking a glazed turkey to perfection to throw it out later that night after its first appearance. You put way too many man-hours into that bird to let it go to waste. The same goes for the time and effort you put into your content.

What are some ways you can repurpose your content?

With today’s emphasis on social media marketing and content marketing, there are countless ways to go about repurposing your content. This is the time to get innovative. How can you turn your content into something new and exciting for your audience to gobble up? Here are some of our ideas.

Blast on social media

Don’t use the same social media copy as your first post. Remember that plain turkey? You want to make it into a new meal. Do the same with your social media post. Present your content in a fresh way that reaches your audience from an entirely new angle. Be sure to test the wording of your social media posts to see which gets the most engagement and adjust accordingly. Maybe add some relevant hashtags to reach a different sector of your audience.

Create a new image

We live in a visual-driven world. You probably feel more hungry when seeing a picture of a delicious, fresh-out-of-the-oven turkey than plainly seeing the word “turkey” in text. Visuals are important in social media amplification, so play around with the contrast and color of the visual or create a new one from scratch. Marketers are always looking to optimize, and visuals are a great place to start.

Make an infographic

Infographics are all the rage right now and rightfully so. It’s a great way to absorb a lot of information in quick, bite-sized facts displayed in a visually appealing way. If your audience loved your content the first go-around, use that research to create an infographic to complement your previous content. Infographics are often shared on social media platforms like Pinterest, Google+, and Twitter so share it where your audience currently is.

Record a webinar

When content has a personal touch, it feels more human and builds brand loyalty with your audience. A great way to do this is through hosting a webinar. We’ve seen marketing professionals use free tools like Google Hangouts or comprehensive paid tools like GoToWebinar. Research which platform works best with your content goals and start filming.

Publish an ebook

Did you hook your audience on your content so much the first time that they are begging for more? An ebook could be a great avenue for you. If the subject of your post is attracting visitors who are reaching out to learn more, an ebook gives you the ability to craft longer form content to fit their needs. If offered as a freebie, the ebook could be used as an incentive to sign up for your company newsletter. Get creative!

 

What are your favorite ways to repurpose your content? Let us know in the comment section below.


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