January 29, 2015 | Kayla Hollatz
(Photo credit: William Warby)
Every company with a website (which should be every company by now!) should consistently check the speed of their website. It’s no area to turn a blind eye to.
47% of visitors expect your site to load in 2 seconds or less, according to KISSmetrics. Attention spans are continuing to shrink so there is no room for lag time in an online search.
No matter how stellar your content is, if it doesn’t load quickly, you’ll send your visitors straight to the back button (or worse, closing the window completely).
You don’t want that. We don’t want that. So let’s improve your website’s speed today.
How can you check your site speed?
The Google Developers have your back. They’ve created a site speed tool, PageSpeed, that gives you quick insights into how your website is performing both on mobile devices and desktops.
Simply copy and paste your URL into the text box and click “analyze.”
In red, the tool highlights what areas you should fix on your website to improve your website’s speed. Yellow signals what you might want to consider fixing and green shows how many rules you’ve passed.
The more green lights, the better! The “show how to fix” link under each problem area gives you detailed instructions on how to better your website.
Not only is PageSpeed giving you a score for your site’s speed, it’s also assessing your website for overall user experience (UX). Since Google links site speed with UX, it stands to reason a good score for one affects the other — and vice versa.
PageSpeed gives you a quick snapshot of what is working for your visitors (and what’s not).
Check your site speed today. You may be surprised with what you find!
How often do you check your site speed? Let us know about your routine in the comment section below.