A Data Driven Approach to Internet Marketing for the Manufacturing Industry

Manufacturers understand that business success is based on tracking, understanding and acting upon relevant data … from shop floor data, to marketing data to overall KPIs.

At ThinkSEM, we take a data-driven approach to online marketing and lead generation for the manufacturing industry. We design for performance. Then we document, test, track and fine-tune to enhance results.


“Our work is grounded in hard data and informed by years of hard-won experience.” — Clint Danks

You can rely on our experience to reach prospects and generate quality leads whether you manufacture products for:

  • Business, industrial or consumer markets
  • A narrow niche or a broad audience
  • Direct, online sales (eCommerce) or sales via through a distribution network
  • A regional, national or global market

Why Manufacturers Need Digital Marketing Expertise

When prospects search the Internet for information on a product like yours:

  • Will they find you?
  • Will they get the information they need?
  • Will they contact you?

The Internet is first place customers go to research a product or supplier, whether they are industrial sourcing professionals or consumers. A high-performance web presence supplements and reinforces traditional marketing efforts like trade shows or print advertising. It works for you 24 hours a day, providing information and generating leads.

Proven Techniques for Achieving Success

ThinkSEM uses proven techniques to reach your prospects and help you achieve your internet marketing goals. We offer a full range of digital marketing services, including:

Web design: Responsive WordPress websites that that look good on any device and are designed for conversion. High-performance landing page design, email templates and compelling logos and wordmarks.

Pay Per Click (PPC): Anyone can buy an ad. We know how to target your market properly and get results efficiently and cost effectively. We offer PPC management, display advertising and remarketing on a wide range of online platforms.

Campaign landing pages: When prospects click on a PPC ad, the page they land on can make all the difference. We design for conversion, and then employ A/B or multivariate landing page testing [link to page] to optimize performance.

Search Engine Optimization (SEO): We don’t just sprinkle keywords into your content and slap together some meta data. At ThinkSEM, we will develop and implement an intelligent approach to site architecture, on-page and off-page search engine optimization, local search, link building and custom content in a manner designed to achieve your specific goals.

Reporting: We will set up Google Analytics to track the performance of your websites and online ads. We’ll translate the data into meaningful information that will clearly show you not just how many people are visiting your site, and contacting you, but also your overall conversion rate, cost per lead and ROI.

To learn more about digital marketing services for the manufacturing industry, please call 651.200.3831 or contact us by email.

Located in the Minneapolis-St. Paul area, ThinkSEM uses the Internet to generate leads for manufacturers in Minnesota and nationwide.