Generate More Leads From the Same Amount of Traffic Through Conversion Rate Optimization

Conversion Rate Matters

What makes a difference to your business is the percentage of visitors who take the desired action. What percent of total online visitors:

  • Submit the form
  • Call your office
  • Sign up for your email list
  • Print a coupon
  • Purchase your product

That’s your conversion rate. The higher the conversion rate, the better your return on investment.

Intelligent Results


A proactive approach to pay-per-click management and landing page testing allowed the Red Wing Shoes Industrial division to see a 747% increase in lead volume over a three year period.

Powerful Conversion Rate Optimization Services

The two most powerful tools for increasing your conversion rate are:

  • Campaign landing pages: Send prospects to a custom environment — a microsite or landing page — designed specifically to support your PPC, display ad or email advertising campaign.
  • Landing page testing: Find out what real users prefer by testing different variations of landing page (A/B testing) or multiple elements within a single page (multivariate testing).

Our CRO clients range from Fortune 500 companies to one-person operations. All of them share the desire to use the Internet as an efficient lead generation tool.

Our goal is to improve conversion rates dramatically to bring you the most sales or leads we possibly can.

A Holistic Approach to Conversion Rate Optimization

At ThinkSEM, everything we do is geared toward increasing our clients’ conversion rate. The placement of the call to action, the selection of colors and images, the structure of the meta data and the way the content is written all contribute to an increase in conversion and more leads.

To learn more about conversion rate optimization, please call ThinkSEM at 651.200.3831 or contact us by email.

From offices in the Minneapolis-St. Paul area, ThinkSEM provides CRO services to clients throughout Minnesota and across the nation.