Creating High-Performance Pay-Per-Click Campaigns
Pay-per-click (PPC) advertising generates leads from online traffic quickly and cost effectively. A versatile tool for achieving your online marketing goals, PPC allows you to target your prospects with precision and persuade them to take action.
ThinkSEM is known for its expertise in PPC advertising. Since 2007, we have helped our PPC clients reach and convert potential customers online. Our agency is a Google Premier Partner and a Bing Ads-Accredited Professional.
We offer a comprehensive, integrated approach to paid search advertising that encompasses:
- Pay-per-click strategy and management: Boost the return on your PPC investment with PPC marketing strategies and metric-based management that support your business goals.
- Google Ads management: Capitalize on our expertise in campaign development, management and optimization; remarketing; remarketing lists for search ads (RLSA); and the Google Grants program for nonprofit organizations.
- Banner advertising: Combine compelling visuals with persuasive text in a highly-targeted campaign to reach new prospects or remarket to those who already know your brand.
- Pay-per-click audits: Discover what works well in your current campaigns and what needs improvement. An audit is the first step toward better overall performance, including a higher conversion rate and a lower cost per lead.
- PPC lead-generation strategies: Produce more leads with strategies that optimize every campaign element and capture every response. Spend your time following up with qualified leads, not struggling to master online advertising.
- Spanish language PPC: Broaden your reach and your lead-generation capability by addressing Spanish-speaking prospects in their own language.
The Right Platform for the Right Purpose
Our pay-per-click agency is experienced in a multiple PPC platforms, including Google Ads, Bing Ads (includes Bing and Yahoo), Facebook and LinkedIn. We select the combination of platforms that will help you achieve your goals within your budget.
Within Google Ads and Bing, we develop keyword campaigns to generate leads and sales from users who are searching for your product or services. On LinkedIn and Facebook, our goal may be to build brand awareness, promote events or develop contact lists that feed other campaigns. Our multi-platform capability gives you more strategic options.
The Advantages of PPC Advertising
- Quick: A well-designed and well-managed pay-per-click advertising campaign will quickly drive more traffic to your website or landing page and generate more qualified leads.
- Quantifiable: We track every click, call and contact from a PPC ad, so you will know your cost per lead, cost per conversion and overall return on investment. The data we collect allows us to fine-tune the ads to further increase performance.
- Effective: PPC reaches users at the very moment they are searching for your product or service, so they are more likely to sign up, buy or contact you.
A proactive approach to pay-per-click management and landing page testing allowed the Red Wing Shoes Industrial division to see a 747% increase in lead volume over a three year period.
The Promise vs. the Reality of Online Advertising
Pay-per-click advertising offers tremendous potential. Yet it requires extensive knowledge and experience to achieve results. It takes even more skill to boost the number of leads and the overall ROI.
How do you decide:
- Which keywords to target?
- Which platforms to use?
- Which negative keywords to add?
- What messaging will appeal to which market segments?
- How to increase leads and reduce cost per lead simultaneously?
Unless you know which levers to pull when, you can spend a lot of time and money tinkering instead of achieving results.
To get the most out of a paid search campaign, we combine PPC with our expertise in landing page design, testing and optimization. The result is an online marketing campaign that is finely tuned for performance. Your entire PPC program is available for you to review in a real-time dashboard that gives you convenient access to all platforms, accounts and individual campaigns in a single place.
Interested in learning what PPC can do for you? Request a free consultation or audit of your existing accounts.
From offices in the Minneapolis-St. Paul area, ThinkSEM provides PPC advertising and lead-generation services for clients throughout Minnesota and across the nation.