Google Ads Management Services That Produce Results
The most popular and flexible PPC advertising platform, Google Ads allows you to harness the power of Google’s search engine to reach qualified prospects and build your business. With Google Ads, you can tightly target your audience and quickly increase traffic, leads and conversions.
ThinkSEM is proud to be a Google Ads Premier Partner. Our Google Ads account managers have met Google’s most stringent requirements for training, certification and practice. Clients range from Fortune 500 corporations to small businesses and nonprofit organizations. Advertising and online marketing agencies retain us to manage AdWords programs for their clients.
We provide AdWords management services for the following programs:
- Sponsored search text ads appear at the top of Google’s search engine results page and drive traffic to your website or landing page. Your message reaches prospects at the moment they are searching for the product or service you offer.
- Banner advertising on the Google Display Network offers a visually attractive option to text-based PPC ads and a massive potential audience.
- Remarketing follows up with users who previously expressed interest in your product or service. Focusing on these individuals helps drive conversion and reduce cost per conversion.
- Remarketing lists for search ads create strategies based on audience segments. With RLSA, you can tailor your message to searchers who previously visited your site, but did not convert.
- Google grants program provides up to $10,000 a month in ad spend to qualified 501c3 nonprofit organizations. ThinkSEM’s Ads management experts can help nonprofits broaden brand recognition, drive attendance, grow membership or increase giving.
As with all of our PPC marketing services, the process begins with an audit of your existing Google Ads campaigns. If you are not currently using AdWords, we offer a free initial consultation about how our Google management services can help your organization.
Effective keyword research is key to any Google Ads campaign. It allows us to balance quality and quantity of the audience with ad spend. We can focus on a small group of tightly targeted individuals, a larger group of prospects who are less likely to convert at this moment or somewhere in between.
ThinkSEM’s Google Ads management services include:
- Creating and properly structuring accounts, campaigns and ad groups
- Keyword research and audience lists for each ad group
- Negative keywords
- Campaign landing pages
- PPC copywriting
- Ad creation
- Bid management
- Call tracking
- A/B and multivariate testing
- Turning off under-performing ads
- Conversion tracking
- Cost management
- Ongoing monitoring and fine-tuning
- Access to real time reports
All of our decisions are based on hard data and our 10-plus years of experience managing Google Ads campaigns. We test, analyze and adjust to make your program as efficient and effective as possible. We monitor click thru rates, refine keyword lists, add negative keywords and shut off poor performers.
Our clients’ decisions to retain our agency are data-driven as well. They retain our services because it makes financial sense for them to do so.
Get in Touch
Google Ads management is a core strength of ThinkSEM. Learn how we can help you build your business through a finely-tuned AdWords program. Request an audit of your existing accounts or speak to one of our Google account managers today.
From offices in the Minneapolis-St. Paul area, ThinkSEM provides Google Ads management and other digital advertising services to clients throughout Minnesota and across the nation.