PPC Management Services

The difference between starting a pay-per-click account and doing it well is like the difference between driving a car and piloting a fighter jet. To reach your destination, you need an expert in the cockpit to set controls, monitor systems and make adjustments throughout the journey.

At ThinkSEM, we create PPC marketing campaigns that can help your business soar. Our experience gives you access to the full power of PPC. For more than a decade, our PPC management company has helped clients:

  • Reduce marketing waste within the platforms
  • Increase platform efficiency
  • Increase conversion rates
  • Increase overall return on investment (ROI)

PPC Audit: Gathering and Analyzing Information

The process starts with listening to you. We’ll ask about your business goals and learn about your market and customers. Our PPC management experts will audit your current paid search advertising accounts to identify what has worked well for you in the past.

Once the internal audit is complete, we will analyze the information and develop PPC strategies that:

  • Expand on past successes
  • Reach specific audiences
  • Respond to ongoing changes
  • Maximize return on investment

Research, Implement, Test, Adjust

Thorough keyword research is critical to achieving your pay-per-click marketing goals. Relevant, well-organized and intent-driven keywords work in conjunction with ad copy and platform features to drive targeted traffic to your website or landing page. Keywords and phrases can target individuals who are looking for different things. Some are ready to convert. Others are searching for information. Once we identify searcher intent, we can target the most relevant users and address their individual needs.

We will develop and test messaging that speaks specifically to the needs of prospects at different stages of their decision-making process. Using A/B/n or multivariate testing, we will modify the text, design and images based on results from real users. Our decisions are based on metrics and industry best practices, not personal preference.

Multi-Platform Capability

At ThinkSEM, our multi-platform capability allows us to find the right balance between conversions, traffic volume and ad spend. To generate leads most cost effectively, we use a combination of these platforms:

Google Ads: The largest keyword-driven PPC platform, Google Ads reaches the 67 percent of users who search the Internet worldwide. Most PPC campaigns start with AdWords to take advantage of the large volume of traffic available. ThinkSEM has long been a Google Premier Partner.

Bing Ads: Cost for popular keywords is typically less at Bing, but Bing users are typically more affluent. ThinkSEM is a Bing Ads-Accredited Professional and can help you make the most of this often overlooked and underutilized PPC platform.

LinkedIn: If you are targeting engineers under 40 in the northeast, or financial planners under 50 nationwide, LinkedIn may be the right platform for you. It helps B2B companies reach prospects based on demographics.

Facebook: Do you need to reach a high volume of consumers? With Facebook you can target your ad by age, gender, location and interests. Looking for college educated men ages 25-40 who like craft beer? Facebook will serve your ad to them.

Coordinated Strategies and Convenient Reporting

We coordinate the use of these platforms to take advantage of their various strengths and provide you with more PPC strategy options. In addition to regular reports, you have real-time ability to monitor progress on all of your platforms from one convenient dashboard that pulls together your entire PPC program.

Request a Free Consultation or PPC Audit

Is your existing pay-per-click program generating the results you need? To find out, request a free consultation or audit of your existing accounts from the PPC management experts at ThinkSEM.

From offices in the Minneapolis-St. Paul area, ThinkSEM provides PPC strategy and management and other digital advertising services to clients throughout Minnesota and across the nation.